MONEY TREES INTEGRATES DIGITAL ART WITH TRADITIONAL VALUATION METHODS, USING COMMUNITY ENGAGEMENT, ACTIVISM, AND ART-BASED VISUALISATIONS TO RECALIBRATE EXISTING SYSTEMS OF VALUING TREES.
THE MONEY TREES WEBSITE ALLOWS PARTICIPANTS TO CAPTURE PHOTOGRAPHS OF URBAN TREES WITHIN LONDON. THESE PHOTOGRAPHS ARE TRANSFORMED INTO 3D MODELS, BUILDING A DIGITAL ARCHIVE OF TREES.
THE DIGITAL TREES CAN BE PURCHASED IN PIXELS, ALLOWING MANY PEOPLE TO OWN PARTS OF THE SAME DIGITAL TREE.
THE MONEY COLLECTED HELPS WITH THE MAINTENANCE OF THE TREES. IF A PHYSICAL TREE IS CUT DOWN, THE FUNDS ACCUMULATED FROM THE DIGITAL TREES WILL BE REINVESTED INTO THE COMMUNITY FOR TREE REPLANTING.